Direct Marketing

The direct marketing modules manages and automatizes the development, execution and monitoring of campaigns across multiple channels. It provides tools to manage offers, campaigns, steps, workflows, etc. The report composition engine allows you to create bulk documents.

Key Points:

• Multi-channel: email, sms, paper, phone.
• Barcode support for paper propositions,
• Configurable Workflows,
• Offers management,
• Complete statistics and dashboards,
• Fast orders encoding.

Integration Benefits:

• Integrated with analytic accounting for cost control
• Integrated with helpdesk and after-sales services
• Automatic procurements (purchases, production) on campaigns
• Integrated with sales and CRM modules

Links:

• Module: profile_dm, dm